Friday, February 20, 2015

A Portrait of Courage & a Vision of Hope

I recently read an article by Asra Q Nomani, a former Wall Street Journal reporter and author of "Standing Alone: An American Woman's Struggle for the Soul of Islam." She is an American Muslim, born in India. From a young age, she broke the rules, like praying close to the males during Ramadan prayers. An all-male tribunal tried to ban her and scare her off. They demanded that she stop writing and criticizing the way their faith was practiced. This has become more common in the past decade. She explains that this is largely because of the rising power and influence of the "ghairat brigade," an honor corps that tries to silence debate on extremist ideology in order to protect the image of Islam. It meets even sound critiques with hideous, disproportionate responses. The Organization of Islamic Cooperation - comprising the world's 56 countries with large Muslim populations – was created to combat Islamophobia and projecting the "true values of Islam." This created a watchdog group with the goal of documenting slights against the faith. The Danish cartoons of Muhammad and of course Charlie Hebdo were some of those documented slights.

Communities of self-styled blasphemy police arose and began trying to control the debate on Islam. She says, "The official and unofficial channels work in tandem, harassing, threatening and battling introspective Muslims and non-Muslims everywhere. They bank on an important truth: Islam as practiced is a SHAME-BASED patriarchal culture that values honor and face-saving from the family to the public square." Charlie Hebdo, a frequent target, is not the only evidence that, to self-appointed defenders of the faith, a call to kill the message, becomes a call to kill the messenger. She states, "Murders like this would be much harder to radicalize in a climate that welcomed debate about Islam, rather than seeking revenge on its critics. But in so many Muslim communities, saving face trumps critical thinking and truth-telling. This is why reform within Islam is so difficult."

For her part, she continues to push American Muslims to root out extremism, arguing that certain passages of the Quran are too antiquated for our times. The author goes on to say that a new interpretation of Islamic law is needed that would require rejecting the 8 schools of religious thought that dominate the Sunni and Shiite Muslim world. She proposes the new one,"ijtihad", the concept of critical thinking and elevating self-examination over toxic shame based discourse, laws and rules. Such a project could take the power out of the hands of the status quo clerics, politicians and experts and replace it with a progressive interpretation of faith motivated not by defending honor, but acting honorably. 

Islam has never gone through a religious reformation in 1500 years. I've always maintained, that America is good for religion, it allows for debate, free thinking and new interpretations. Maybe what we are seeing here is the beginning of those ideas starting to take root and grow. I applaud her efforts!

Based on what some of the American Muslim clerics are saying, “the true Islam is a religion of love and they reject Islamic extremism,” it would be a good start if they could look into their traditions and find the Life First Values we call TOV. We know the violent histories of Judaism and Christianity. Anytime the legal authority to use political sanctioned force is placed in the hands of religious leaders – any religious leaders – the chances of that religion becoming a source of violence increasing exponentially.

I hope that a group of Muslim leaders will rise up and incorporate new interpretations of their faith that make life the top priority and highest value of Islam, especially in their communities in America. I also hope that Jewish and Christian leaders will teach their communities about the darker periods of their traditions. Religion is a powerful force in shaping the minds of people and the cultures of societies. History records how that power had been the source of many acts If not, shame, face-saving and the preference for death will keep them where they are, a place of TOV or its opposite RA:

Acts of TOV protect life, preserve life, make life more functional, and increase the quality of life.

Acts of RA destroy life, threaten life, make life less functional, and decrease the quality of life.

 RA is the word that is translated “evil.” Read its definition again so you can keep it in mind when you hear the word “evil” again. And, for those from biblical traditions, let’s not forget that the first act of murder in the Torah was that of brother against brother over a religious ritual – Cain murdered Abel because he believed God preferred Abel’s offering over his.

Before the murder, God explained what He considered more important than religious rituals – If you do TOV you will do well. Doing TOV and Choosing Life brings honor, saves face, elevates, motivates, and empowers all people. It repairs the world.

Rabbi Jeffrey Leynor

PS – Would you like to join with me and help?

(1) Go to the TOV Center Facebook Page and “Like It” -- click here  

(2) Share this blog with others on your Facebook Page, Twitter, Email, etc.

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Tuesday, February 17, 2015

Doing TOV Is My Brand

Derek Thompson wrote an essay in The Atlantic Magazine. He talks about "branding", that marketers seeking to sell products understand, as do cult leaders, that we often find our individuality in a crowd! He defines "brand" as a signal, good or bad, that influences a consumer's decision to by a product.

Research shows that typically, the more information consumers have, the better they are at ignoring corporate iconography. For instance, one 2014 study showed that doctors and pharmacists are more likely to buy store brand headache remedies than national brands. Advertising thrives in markets where consumers are essentially clueless. Growing up in the 50's, we trusted what the TV said about branded products.

Now with the internet, and all of the information floating around and product reviews, we're more likely to trust this information because it is not coming from corporate advertising. However, in categories like cars and clothes, brands also help us communicate our identities and individualities. As branding loses some of its influence, companies are now shifting their marketing efforts ever more strongly to the other source of brand advantage -- identity and community.

Thompson stated," Recently, many of the most successful new brands have been looking to an unusual but powerful source or inspiration: religious cults." Cults are built on the paradox that we feel most like ourselves, when we're part of a group. One of the hallmarks of a cult is members unite to oppose what they see as an oppressive or illegitimate mainstream culture. Basically, all advertising is manipulation and this type takes advantage of a particular vulnerability -- our need to be unique and belong to a group at the same time.

What does this have to do with TOV? Thompson goes on to mention that bringing people together to share what they love leads to a big spike in activity. What they realized is this -- people aren't really motivated by companies, they're motivated by Other People. People are what make the product cool.

TOV is a "brand" that encourages and helps individuals and groups to come together under the banner of the TOV Standard and incorporate TOV Values into their words, thoughts and actions. The focus of the TOV Brand is -- Protecting Life, Preserving Life, Increasing the Quality of Life, and Making Life more Functional.

When "ME's" start creating values-based relationships and moving in the same direction – they become the "WE.” “WE” can do so much more than a “Me” or “You” to heal and repair lives and make our world more whole -- and that includes our lives as well.

TOV Values provide a common ground to motivate people to find solutions and resolutions to common problems, or problems we all have in common. In doing so, we find that we really do need each other, that there is strength in numbers, and that our uniqueness is not only a real asset, it is appreciated too. The TOV Brand offers an opportunity for "ME's" to gather together and become a "WE!" TOV is my brand. I would love to see you make TOV your Brand too!

Choose Life – By Doing TOV!
Rabbi Jeffrey Leynor

PS – Would you like to join with me and help?

(1) Go to the TOV Center Facebook Page and “Like It” -- click here  

(2) Share this blog with others on your Facebook Page, Twitter, Email, etc.

(3) Support the TOV Center by contributing – click here.