Federal
regulators warned more than a dozen manufacturers, distributors and
retailers Tuesday that they are endangering children by marketing e-cigarette
liquids to resemble kid-friendly products such as juice boxes, candy and
whipped cream.
Acting
FTC chairman Maureen K. Ohlhausen warned, “Nicotine is highly toxic, and these letters
make clear that marketing methods that put kids at risk of nicotine poisoning
are unacceptable.”
FDA
commissioner Scott Gottlieb, in a telephone briefing with reporters, said . . .
“they are deliberately being packaged and marketed in a way that is designed to
not only be appealing to kids” but also to confuse them by mimicking items they
frequently consume.
(What
makes people do things like this? Is it just money, or something else? Trying
to addict people to products isn’t anything new, but when the targets are kids
that’s even worse!)
See
list of warning letters sent at --
