That’s
what came to mind when I read How
Facebook Programmed Our Relatives by Brett Frischmann & Katherine
Haenschen on the Scientific
American website.
Social media platforms encode a range of
social behaviors: Facebook notifies us when it is time to wish our friends a
happy birthday; LinkedIn prompts us to congratulate contacts on their work
anniversaries; Twitter breaks its own chronology to show us tweets that many of
our friends have liked. As a result, social interactions are often reduced to
the click of a button.
Now more than ever, society needs
ethical social science at the intersection of technology and humanity. Digital
platforms are shaping what it means to be human, and we can't rely on the
platforms to police or research themselves. In the meantime, when your birthday
rolls around, enjoy the warm feelings from friends sending their regards— but
remember that they don't know when your birthday really is any more than you do
theirs.
Always
keep in mind that we are the products social media corporations are selling,
not serving. Think of those “prompts” that keep popping up on your screen as “levers”
that are being used to encode a range of social behaviors in your brain. The more
you pull them, the more valuable you become to whoever is selling your
information. Empower yourself by learning how to explore your reality at the TOV Center’s
Lives 1st Realities Transformations.